Two farm-related events would ensure not long would transpire before most of the green extension would turn brown. First was the remaining acres of Beaumont Farm. About half (Castle Road area and the Camp Estate) had been sold for development in 1899, and in 1929 the remainder (Beaumont Avenue east, Beaumonts Estate, Hatfield Road north and the Willow Estate) came on the market. The developer, Watford Land, lost no time in erecting semi-detached homes between Beaumont Avenue and Oakwood Drive – the latter laid out but not yet developed. This initial stage ensured that homes of a relatively high value, fronting onto Hatfield Road, would act as a shop window and provide a good initial profit to fund the later building behind.

Back in 1996, and in preparation for the building of Hill End Asylum, the Hospital Committee purchased 96 acres from Mr Gaussen. In effect, the committee purchased the whole farm and then re-sold what was not required to Mr Charles Morris of Highfield Hall. This included the Hatfield Road Field and an area of woodland stretching from Colney Heath Lane to the current Longacres. By around 1920 Mr Morris had seen the development opportunity and sold roadside plots, although the part of the field between these and the branch railway was left undeveloped. Meanwhile it served a use as a small brickworks and a smallholding.
The first three plots had been sold and built on by 1923 (numbers 358 and 360, and number 384, whose owner moved on after a year, selling to an incoming family from Wood Green. The original 384 no longer exists, the wide plot now redeveloped into two new homes. The resulting development process of selling plots, rather than houses, provides a variety of detached and semi-detached homes set well back from the road. The original 384 was rather different in being a small detached home on a wide and deep plot, although a building extension at the back was added in the 1930s. It was the additional plot lengths at the Oakwood Drive end of the road which enabled the Pinewood Close development, removing more than half of the rear garden lengths.
Across the road the estate-developed semi-detached homes were begun as soon as the land became available in 1929 and all but six dwellings were habitable the following year. The 1960s style home (267) had been the yard used by the builders. Momentum had dwindled when building the homes east from Oakwood Drive and by the late thirties had only reached 365. It is assumed this was the result of the County Council acquisition of land for Beaumont School, although the boundary of the initial land purchase fell significantly short of Hatfield Road and would have permitted the homes to fill their allotted space – which, in a rather different way, they are about to do. The land behind the hedge was only purchased to extend the school field in 1948.
St Albans City Council was therefore wise, in 1913, to think ahead and stretch its boundary as far as Winches. The land covering developed beyond there towards Smallford came into the City's hands as a result of amalgamation with St Albans Rural in the 1970s.
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