The name's Nicholson – Alfred John Nicholson
The very first factories to open in the wider Fleetville were all the largest entities where the growing district swept up plenty of potential employees and helped create a relatively prosperous suburb, even though the remuneration rates were at times far from generous.
| The Sutton Road factory when it had a front garden. |
| The frontage looks the same today, fifty years after closure, the benefit of protection under the listing process. Behind the frontage are now private residences. |
| The factory's front door at 3 Sutton Road still looks much the same, |
| Getting to work was once a challenge after heavy rains when the dip below the rail bridge created what was known as the "Sutton Lakes". |
The third factory to arrive – from Manchester – was a raincoat factory, although its product range widened as the factory settled into its home at Sutton Road. Negotiating this road was far from easy, with a very low railway over bridge and frequent flooding resulting from digging into the water table to enable sufficient vehicle height. Although rail access to the factory was enabled less use was made of the tracks, or rather track, for it was only a single track railway.
Alfred's Manchester career began with the trading of woollen cloth and then the development of a lightweight waterproof fabric. The move to St Albans came about through his clients' bespoke requirements; many of them living in London. St Albans was close enough to the Capital and the cost of land further removed from the heart of London brought the unit costs within range.
| Copies of a large number of original designs from the company have been retained by St Albans Museums. COURTESY ST ALBANS MUSEUMS |
| Early advertising in the brochure of St Albans' 1907 Pageant which was printed next door at T E Smith's Fleet Printing Works. |
| Advertising in the national press in the brochures of the Festival of Britain South Bank Exhibition in 1951. |
Nicholson acquired sufficient land for the factory as well as additional potential sites alongside the railway which he intended to sell on to other employers and thus ensure the railway operated successfully – and to his benefit; although these developments were slow to mature, and were not as productive as he would have liked, resulting in Hedley Road today largely being a continuous row of residencies today.
However, land Nicholson acquired in Salisbury Avenue bore greater fruit.
Residents today may have wondered about the naming of Hedley Road along which much Nicholson activity developed, including housing for early employees. William Hedley Kenelm Nicholson was AJ's only son. The family lived in homes, successively in Clarence Road, Lemsford Road and Hall Place Gardens. He became a parish councillor, a rural district councillor, and once St Albans City expanded to enclose Fleetville, the home of his factory, he ensured his factory was appropriately represented by being a representative on the new body.
Nicholson ensured residents could meet in his factory to discuss local issues, there being no other public room. Apart from political meetings for the Liberal cause, early parent pressure meetings included the urgent need for a school in the vicinity; until 1908 the only school in the new district was the Camp Elementary School.
St Albans' residents became familiar with the Nicholson factory in Sutton Road, but many are surprised by the existence of a second works in Swindon, and further works in Reading and Cape Town. Through two wars and healthy competition Nicholson's traded successfully for seventy-two years, at times benefiting from large quantity orders and government contracts.
Nicholson was not the only successful garment company succeeding from special contracts, for Chester Barrie purchased the Nicholson company and its works in the 1970s – just one of a succession of modern amalgamations and takeovers, the latest of which, recently, was Chester Barrie itself.
But the company of Alfred J Nicholson was no doubt proud that its founder helped to give birth to Fleetville, even though it was the firm on the other side of the road, T E Smith printing, which gave the district its name. That is the reason for its inclusion on the front cover of St Albans' Own East End, Volume One.