An estate called Jersey Farm

Although there had been previous hints of development,  the Land Commission's decision in 1969 rather sealed the matter, suggesting the former Jersey Farm could become a "mini-town."  Not that many people at the time were in favour; the City Council for a start.  A number of Marshalswick residents weren't overflowing with enthusiasm either.

Between the proposals for a St Albans North-East bypass, the opportunity to tip waste nearby, controversy over whether or not to include a primary school, and even whether or not there should be a link road between the proposed development and Marshalswick, all exercised local people during the first half of the 1970s.

Probably the most controversial of all, was the shopping provision intended.  If you recall these times you will know that the anchor store was to be provided by Key Markets.  If memory serves correctly this was to be one of around five retail units of which Key was to be the supermarket.  Supermarkets in the 1960s and 70s were actually quite modest affairs compared with today, but many Quadrant traders were concerned enough to take a cautious interest in the plans.

No, it wasn't Key's plan which galvanised the district, but a much more prominent name altogether.  Sainsbury declared its interest in providing a retail site.  No doubt if its plans were modest – as modest as its current Locals – the battle-lines would never have been drawn in the first place.  At the time, of course none of the major supermarket retailers had developed the concept of 'locals', whether in the forms of Local, Express, Metro, M Local or Convenience.  Just BIG and BIGGER!.  At any rate bigger than the footprint already allowed for in the layout plans for the estate.  Sainsbury was interested in the site, not for Jersey Farm's future residents, although they would, of course, be welcome, but strategically a much wider catchment.

And around a dozen Quadrant shop owners went into over-drive – to drive away the Sainsbury "monster".  Of course, Sainsbury has become hugely successful at Griffiths Way; Waitrose at King Harry, and Morrison at Fleetville.  So it is interesting to note that Jersey Farm has its Tesco Express, and Sainsbury is now well-established with a Local right next to the Quadrant.  Everybody happy?

If you have memories of those early Jersey Farm days do email St Albans' Own East End at saoee@me.com  We will post a selection on the main website.