One hundred years ago in 1925 the Fleetville district welcomed a new business. An empty building had been the sprawling printing works of Thomas E Smith and was commandeered by HM Government since 1917, overseeing the tenancy of the Howard Grubb telescope manufacturer. When that company moved north the spacious factory became empty once more.
This striking building from 1897 had been Thomas Smith's printing works. In 1925 it became Ballington Hosiery Mill, home of the Ballito brand. |
Within months a fresh name moved in, the Ballington Hosiery Mill, a brand we have come to know as Ballito ladies fashion stockings – and later a range of other garment products.
Advertising posters in the press and on hoardings during the early twentieth century. |
Ballington, with offices and a warehouse in the City of London, acquired and imported cotton ladies stockings from the USA – and the product became even more popular when cotton was supplanted first by silk and still later by nylon. Following the First World War import taxes were added to a wide range of luxury goods, including the stockings which the brothers Alexander and Charles Cotzin had been bringing in from Tennessee.
In order to circumvent the import taxes the brothers sent skilled engineers to America to source and purchase appropriate machines and equally well qualified machine operators; the intention being to acquire a suitable and empty manufacturing building. Within months the Fleetville building, where Morrison's Supermarket is today, was being fitted out. The mill always used the company's trading name, Ballito, although its original legal name, Ballington, was retained, being the Tennessee suburb where its cotton products were historically produced.
The Ballito brand name and typeface became distinctive and near universal from the 1930s onwards. |
So far this part of the Ballito account is familiar. But there is a back-story for the Ballington business which is less well known and deserves to be told for that is also part of local employment and economy, and a level of abuse of labour laws, especially children, still common in the southern states.
The Ballington Mill originated in a suburb of Nashville in a state, Tennessee, awash with cotton mills, An early mill, the forerunner of Ballington, was at Chattanooga, owned and opened by wealthy philanthropist Edward Gould Richmond (1851-1903).
Child labour at the Richmond spinning mill in 1910 COURTESY LIBRARY OF CONGRESS ARCHIVE |
The spinning mills were amongst the thriving cotton growing counties, and Richmond's wealth came via the extensive former slave labour used in the plantations. Labour was plentiful and cheap elsewhere too at the turn of the twentieth century, and most of the mills took advantage for competitive reasons. Apart from adults, as many children as possible became part of the labour force at "cent rates". Such illegal arrangements were kept hidden from the factory inspectors by managers pleading their "just helping out" excuses. Nevertheless low costs fed their way into the regional economies and made mill managers wealthy.
Such an export market made considerable profits for the young Ballito brand in the years before World War One, and enabled the Cotzins to advertise widely in newspapers, magazines, along railway lines and on the developing bus networks.
Post World War Two employment advertising for Ballito. COURTESY HERTS ADVERTISER |
From 1925 large numbers of residents living in St Albans at the time, including many migrating here from other locations, obtained good employment at the Ballito works over a period of up to forty years. And it all began here in 1925.
Further blog posts this summer will explore the progress made by Ballito during that period. Given that the company was shut down in 1967, over fifty years ago, there will be many "east enders" who will have little or no knowledge of Ballito Hosiery Mill whose tall chimney stack announced the mill's presence along Hatfield Road.